Why Hardware Businesses Are Hard

And Why Some Hardware Startups Still Succeed

You’ve got a hardware business idea? In “a world that is eaten by software”, tinkering with hardware looks different, fancy and advanced, for two reasons: (1) hardware requires a whole different set of skills, (2) the United States has a massive shortage of skilled electrical engineers due to manufacturing moving to offshore.

Once Roxy was in an incubator, an advisor warned us to stay away from hardware but did not specifically explain why. Now, I get why he said what he said…